Financial findings / for Shopify stores
The signal is only the start.
Follow the evidence.
MarginPatrol points to available profit risks and data gaps. Open a finding to see why it appeared, what its amount means and which record or input to inspect next.
Inspect a findingProfit alert
Order profit is negative before ads
Advertising cost is not assigned to individual orders.
Review the order breakdown and the estimated store shipping cost behind this result.
Linked record: source orderInside a finding
A reason you can inspect.
The Alerts view separates the condition from its evidence and the next useful check. Data Quality stays with the result so an estimate never looks like a confirmed fact.
- 01 / WHY
See why it was flagged.
Read the condition, period and reason. A low margin, a shipping difference and delayed advertising data mean different things.
- 02 / EVIDENCE
Read the measure in context.
Check the metric label, source values and quality status. Affected revenue is not measured lost profit.
- 03 / SOURCE
Open the linked record.
Follow the available order, product, setup or report link. If the original item is unavailable, review the saved evidence where it exists.
What MarginPatrol can surface
Different signals.
Different meanings.
Availability depends on connected sources, configured costs, input quality and the relevant rule. An amount beside a finding needs its own label.
Profit & margin
Inspect an order, product or store-period result.
- Unprofitable order Signed order profit before ads
- Low order or product margin Gap to a reference margin
- Ad spend pressure Operating profit after ads
- Revenue up, profit down Change in operating profit
Costs & refunds
A difference deserves context before a decision.
- Shipping loss Shipping cost above customer charge
- Refund spike Refunds above a same-weekday baseline
Data coverage
Missing or delayed inputs can limit the conclusion.
- Missing product costs Revenue affected by missing costs
- Advertising sync delayed Coverage signal; no monetary amount
Discounts are part of the profit calculation, not a separate discount detector. A shipping difference may be intentional, and a resolved condition does not prove that money was saved.
After the review
Keep the investigation honest.
Mark a finding reviewed after inspecting it. You can mute similar alerts for a limited period, or ask MarginPatrol to verify whether the condition has cleared. Resolution is checked against later data; it is not a claim that your action created savings.
MarginPatrol calculates operating profit for daily monitoring. It is not accounting, tax, audit or financial advice software.