Key Points
- Net revenue = product sales + shipping charged - discounts - refunds.
- Profit before ads = net revenue - product costs - shipping costs - payment fees.
- Operating profit = profit before ads - ad spend.
- When ad spend is missing, profit before ads can remain available while operating profit is unavailable.
- When other required costs are missing, MarginPatrol shows a known subtotal with an incomplete-data limitation.
- Operating profit is not a full accounting P&L and does not include taxes, payroll, rent, or depreciation.